FOOTBALL Didier Grande and former handball world champion Bertrand Roiné have launched Fans Shemagh, these keffiyehs in the colors of the 2022 World Cup countries. Some liken the idea to a textile equivalent of the vuvuzela du-qatarnbsp-held-agrave-linvention-de-deux-franccedilaisnbsp-2d3e0e1.jpg” alt=”2022 World Cup: What if Qatar’s “vuvuzela” two French people?” />
Didier Grande poses with a shemagh fan in French colors — W.Pereira
- Former Franco-Qatari handball player Bertrand Roiné launched a keffiyeh in the colors of the nations of the 2022 World Cup with Didier Grande, the Fan Shemagh
- The product is attracting local brands. Enough to make it the vuvuzela of the 2022 World Cup?
From our envoy; special to Doha,
“It’s a jackpot!” In his tent at Lusail’s Arabian Nights – where is recreated the atmosphere of a camp in the middle of the desert – Didier Grande is satisfied with a pleasant coincidence. Right in front of him, two Saudi women set up a selfie corner for tourists addicted to the networks. The insurance for this expatriate French people to see their Shemaghs on the posts of influencers who will pass by in the area. Shemaghs are a type of keffiyeh that Didier and his famous sidekick Bertrand Roiné (former handball world champion with the Blues) have decided; to decline in the colors of all the nations of the World Cup. We call ça the Fan Shemagh.
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The ex-professional handball player nailed in bed with a nasty cold, it’s his buddy who welcomes us to tell the genesis. It’s been two years ago. “One evening, during a qualifying match for the French team that we were watching with friends, my 5-year-old son showed up with a Shemagh that we had bought. at the souk. He put it on his head and got down. dancing in front of the TV. Çtilted.”