This may seem unbelievable, but Apple has to bring a court action to prohibit the logo of a small business because it is in the shape of a… pear.
A priori, we might say that the lawyers of a giant such as Apple have something else to do than to chase down the logos fruity. And well no ! The target of the moment – because there are precedents -that is, Prepear, a start-up american for five people who has launched an app for the kitchen.
Problem, the logo in the shape of a pear green, which does not please apple. Believing that” a drawing of a fruit and minimalist one sheet at a right angle to remember the famous logo of apple, Apple ” (judge for yourself), the giant objected to the registration of the mark Prepear.
Russel Monson, one of the representatives of the company, said that Apple ” opposed to dozens of other small businesses that have a fruit as its logo “.
Because Apple also knows how to take advantage of the situation and does certainly not only the business that the firm attack absolutely do not have the means to spend tens of thousands of dollars in a marathon legal.
The response, a petition
This is the case for Prepear, which decided not to let him do that and to fight back with an online petition. Co-owner of the application, Natalie Monson believes that it is ” my duty to stand firm “.
“I agree,” she wrote on her account Instagram, to Prepear to defend against Apple in order to keep our logo, but also to send a message to other large companies tech : they can’t bully the small companies with no expectation of consequences “.
Called ” Save the pear and Apple ! “the petition posted on change.org has now got 40000 signatures.