“We are very excited to be entering this new phase of collaboration with Facebook,” commented Mark Zagorski, CEO of Doubleverify. “With this partnership, we are adding value to the global brands that we serve across the Facebook ecosystem. You now benefit from an advertising environment that is even more secure in terms of brand safety and brand suitability. “
Read Also
- Ukraine maintains the search for evidence so that the Court of The Hague opens trials for war crimes against Russia May 29, 2022
- Twitter: Elon Musk Considers ‘Blanket Amnesty’ For Suspended Accounts Nov 23, 2022
- Xiaomi HyperCharge reaches 200W fast charging May 31, 2021
- Manuela Moreno: “I don’t need a man at work, but in my private life …” Jul 1, 2021
- ‘Have I Been Pwned’ Partners with FBI to Report Leaked Passwords in Record Time May 28, 2021
- Finally, you can test the new features of iOS 14 on your iPhone Jul 11, 2020
- Electric car for taxi and rental use, new Mobilize Limo Aug 27, 2021
With the expansion, Doubleverify wants to provide additional solutions for brand measurement on Facebook and Instagram with immediate effect in order to be able to optimize the campaign quality. The company wants to prevent campaigns on the two large social media platforms from being placed in undesirable environments in order to protect the brand reputation. In addition to the new options for brand safety and brand suitability, Doubleverify has also expanded the partnership with Facebook to offer protection against fraud across all inventories and to be able to carry out viewability measurements.
Doubleverify operates internationally and has locations in Tokyo, Los Angeles, London, Berlin, Düsseldorf and Sydney, among others. The company’s customers include brands and agencies, buy and sell-side platforms and publishers. Doubleverify currently employs over 500 people, ten of them in Germany.
.
