For the single mother of Ecuadorian origin Eliana Ortega < /strong>The lice became her salvation and source of economic sustenance, this business was described by her as “a gold mine.”
Being a senior executive in her country Born in Ecuador, Ortega went to the United States behind the “American Dream”and when he arrived I can see that her reality was far removed from what she expected, having to suffer discrimination, since she did not know how to communicate in English either, where she had to take jobs as a pizza delivery girl, cleaning, flyer delivery among others.
To improve her state of life and that of her daughter for a better salary per hour and so on. she had the first approach of her with the extermination of the lice she went to an interview and when she knew what they were going to pay her, she threw herself into it. without hesitation: “I clarified that he didn’t know English but that he would do anything. from charging 5 dollars an hour to 25 dollars an hour .
When having a brush with her first client, who referred & ó; Eliana Ortega in a contemptuous manner and in the middle of the insults this woman told her that for what she earns 25 dollars an hour she paid for her money. for the complete service 175 dollars.
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After this confrontation, Eliana had a problem. The idea of preparing in the area, then after making extra hours, savings and a lot of effort, he undertook her own project.
With experience and the necessary training, Eliana was encouraged to develop her own project. to take the big leap and, just two months after starting her job in the lice business, she launched her own company.
“After meeting and dealing with so many families throughout the city, I knew it was time to achieve my goal of working for myself,” he explained. Ortega.
All his perseverance had its rewards, since he went to a school and found himself in the middle of a school. So there were 4 children with lice.
School law in New York City, if a child has head lice must be removed immediately by their parents and can only return to class when the infestation has been eliminated. so which at that time became in an indispensable figure for those four families. “I reviewed them. and they had lice. They begged me not to leave,” he narrated. Eliana Ortega.
The school authorities called the parents and told them that “the expert” to solve the problem.
“I’m done with it. going to the children’s houses to treat them. That was my start and then they sent me to their relatives. 80 dollars an hour, half my rate,” he explained. the expert.
Currently the Ecuadorian to Manhattan, in one of the most exclusive places and in one of the most powerful cities in the world.
“We are the migrants who do this type of work. I have earned $3,500 in one day. The price will depend of each case. If it is serious, where the whole family is infested, I can get to collect a lot of money, “he reported. the businesswoman.