The best digital platforms and social networks to optimize all aspects of a business
Digital tools to start a business. (photo: I am an Entrepreneur)
As an entrepreneur, it is necessary to have certain applications or some software that can provide the user with certain functions to make the day easier a day. Today, there are several tools that will give many benefits.
On Twitter, a user made a post in which < b>listed some digital platforms and social networks so that anyone can start your business and even make it grow.
The following entrepreneurial tools are mostly free; however, many have paid plans for take advantage of additional features:
WordPress
WordPress is a widely used CMS (content management system) for creating websites . Millions of websites are based on a system powered by WordPress.
This is definitely a good option to create a website easily and does not require much programming or design knowledge .
A ton of plugins and themes can be found in their library that will help customize many aspects of a website. Even better, WordPress is completely free.
(photo: WordPress)
Slack
Slack is a messaging application for workgroups. It is based on channels and offers text and voice chats.
This platform is very useful, especially for organizations that work with multiple workgroups. This allows each group to be in contact with its members, but simultaneously with the rest of the organization.
This application is really useful for the entire organization to communicate everything time. Without a doubt, it is a tool to take into account when starting a project.
< /p>(photo: Slack)
Instagram and Facebook
Currently there are different social networks; however, to promote a business, it is necessary to establish the networks that respond to the objectives, brand strategy and the users you want to reach.This will allow efforts to be concentrated in convenient places that will help achieve better results.
In addition to communicating products or services, social networks serve to build significant relationships with the public. The most convenient thing is to maintain a constant interaction showing interest in responding to their opinions, suggestions or even complaints about the business. In this way, the relationship with users will be strengthened and their loyalty will be achieved.
One way to attract or attract attention on digital platforms is to offer exclusive benefits to followers and customers. It is beneficial to make offers or run contests to increase engagement and even followers can become brand ambassadors.
Instagram and Facebook. (photo: Andro4all)
YouTube
This Google platform is useful for publishing different types of videos and thus reach a larger audience, as well as improve sales processes. To do this, it is necessary to focus on creating content that potential customers are already looking for, to solve their problems or needs. For example:
– Help videos: tips, tutorials, answers to frequently asked questions related to the business.
– Support videos: teach how to get the most out of the product or service.
– Videos with testimonials: show how the service or product is already helping more people.
– Sales videos: show the advantages of the product or service, and invite the public to purchase it.
For an effective use of YouTube for business, it is not enough to publish videos, you will also need to promote them. Otherwise, people will not know about new content. To do this:
– Share it on the business’s social networks.
– Go to the media influencers so that they share the video.< /p>
– Embed each new video on the website (could be WordPress) and notify e-newsletter subscribers of the update.
– Invest in YouTube (or Instagram and Facebook) ads to get your videos out there.
YouTube logo. (photo: Alpha Coders)
Twitch
What can Twitch do? How can this application be used in a company? There are many ways to do it:
– The advertisements: these appear interspersed during the different retransmissions of the users, if you prefer to advertise yourself in this way, it is undoubtedly one of the most comfortable and direct alternatives for reach the audience.
Twitch ads. (Photo: Movistar eSports – Diario As)
– Interviews: undoubtedly one of the most used ways to reach traffic on Twitch and have more subscribers. And if one of the guests is an influencer, someone with a fairly large audience, there’s even more chance of reaching this goal quickly.
– Webinars:one of the best options on this platform. Create a broadcast on the same topic, reinforced with interviews, debates and where you can exchange opinions with Twitch users. It’s definitely a good way to get followers and grow your channel.
Webinar on Twitch. (photo: YouTube/Videoguys)
– Organization of events. If you want to increase brand awareness, it is best to create an event through Twitch where content related to this business is offered. In this way, it will be possible to make the company known to the audience.
– Sponsorships. Another of the options that exist on this platform is to reach an agreement with the streamer or owner of the channel, to be able to promote themselves during their retransmission. Whether talking about the topic, adding a logo or giving away materials to this user that must be visible for the entire duration of their video.