A high-end kitchen manufactured in the country by a young Rosario entrepreneur has been selected among the winners of the “Good Design Award” competition, The international design and innovation competition held by the Chicago Athenaeum and the European Center for Architecture, Art, Design and Urban Studies for a period of 70 years.
“I am not saying it is the best kitchen in the world but we are among the best submitted to the competition.”Matthias Ferreira, designer and managing partner at Luxor Gas Company, who received an international accolade, told Télam.
Good Design Award “It is one of the three most important design awards around the world,” Ferrera, 33, added proudly, noting the recognition his “Stove Folium” was given.
The product was chosen from among three thousand products from other parts of the world She participated in the “Kitchens and Applications” category of the Good Design Award 2020 competition.
So Ferrera said “Top brands participate every year To get this distinction, because it is Synonymous with quality and innovationHe pointed out that “companies like Google, Apple, Mercedes-Benz, Ferrari“.
11 years ago, After graduating as a designer at an institute in Rosario, Ferrera majored in kitchen designBecause when you design everything, you do not master yourself in one thing.
“I launched the brand with my own products, with a fine line because at that time there were no beautiful kitchens in Argentina: They were all rustic or very old. ”
In turn, remember that “The all white streak was white, steel or brown tiles And the Industrialists made the model kitchen made of stainless steel without any aesthetics. Imported things came and destroyed everything because they were beautiful. “
Determined to design a “nice kitchen” He started his own company and submitted his design to the international competition, where he said: He won and we were surprised, because there was no other Argentine manufacturer or producer in the competition.
Winning kitchen It has heart shaped handlesHelp tools instead of buttons, she Fully mirroredAnd the The furnace is curved “like mud” and heat sideways and laminated, With a system of motors “helps distribute heat and makes bottom and top cooking more even, like French baking ovens.”
Ferrera provided details of his company: “We have 50 people working with a philosophy aimed at uniqueness. We treat ourselves with special attention, respect quality, and give them times that correspond to production and our own buildings. “
This business model allowed the Rosario brand to open stores in Buenos Aires, Mendoza, Cordoba and Neuquen, as well as Salta and Santa Fe. Which were shut down during the coronavirus pandemic, but Ferreira stressed that with a trade revitalization in recent months “We’re about to open it again.”.
