The Google project News Initiative to develop a new feature on YouTube that would help the online media to use their visibility on the platform to attract the internet users towards subscriptions premium. As a reminder, this initiative of Google has also recently launched an emergency fund to support the local media.
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Through its Google project News Initiative, Google is using the media to improve their sources of income. For example, this project already offers ways for the media to acquire more users for their subscription offers pay. And during this crisis, Google News Initiative also offers an emergency fund for the local media.
This week, we learn that this project of Google would also be a way for the media to sell more subscriptions to premium through their channels on YouTube. This is what gives the site Digiday, which cites a source close to the folder.
In essence, this feature, for which Google would have already done consultations with a few media, would allow them to enjoy their visibilities on YouTube to attract viewers to paid content. This system could be close enough to the subscription systems that already exist on YouTube, but would also include the paid subscriptions of the media.
A useful feature in times of crisis ?
For the moment, many of the details are not yet known. And given that Google has not yet officially announced this new feature to the media, all these information are yet to be considered with extreme caution.
In any case, in times of crisis, at a time when the advertising revenue from some of the sites are down, a way to attract more users to the premium content could actually help the news sites. However, according to Digiday, the feature would have already been in study since 2019.
At the same time, this initiative could also encourage the use of online media to publish more videos on YouTube.
It should be noted that, for its part, Facebook has already made a gesture for the support of the media. At the end of march, through the project Facebook Journalism, it has created a fund of $ 100 million to help the information industry during the crisis of the sars coronavirus. ” The information industry has been working under extraordinary conditions to keep people informed during the pandemic COVID-19. In an age where journalism is needed more than ever, the advertising revenues decrease because of the economic impact of the virus. Local journalists are particularly affected, even if the people turn to them to get vital information in order to protect their friends, their families and their communities “, had written the number one social network.
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