Special for L2
An important part of the pipeline sales is the attracting leads qualified. Every business needs a certain percentage of conversion of these leads to generate profits and be profitable. But, What happens once that prospect becomes a customer? How do we keep it over time? The answer is simple but not as simple as its implementation: with loyalty tactics.
For a customer to maintain a lasting relationship with a brand, you need to understand their behavior as a consumer. There are many ways, and it will depend on the business, but I would like to briefly list the main ones:
– Know what the customer’s expectations are. As a result of the pandemic, consumers expect more agility and faster purchasing processes. ;s simple. Processes that are convenient and solve problems.
– Know the reason for abandonment. According to a study by Zendesk of 45 thousand companies, the causes range from long waiting times and support not available through certain channels, to the type of messages transmitted by the brand on its site (they are repetitive or unclear).
– The purchase experience must always be focused on the customer. It uses technology that facilitates transactions, with an intuitive and friendly design. Be transparent about shipping costs or times.
– Ask for feedback. Generate a close link and send satisfaction surveys, to understand which processes you need to improve.
Last, but not least, customize your actions to the maximum and messagesfor each consumer. This will be easy to implement if you have a Consumer Data Platform (CDP). This solution allows you to store your customer information in a secure and integrated way on a single platform and with access to a 360 view of each of them.
At Bunker DB Analytics we offer one of the most complete CDPs on the market. The main advantage is you will know each consumer, to carry out hearings with your own data. This is key if you want to anticipate the elimination of cookies and, in addition, you will identify which are the marketing channels with the best performance.< /p>
With a CDP, you break the paradigm of asking the user about their preferences by automatically detecting their tastes from their behavior in the different entities platforms. And you, are you already implementing loyalty strategies?