The illustrious Stan Lee died in 2018. But Stan Lee will return to make cameos in upcoming Marvel productions. How is it possible ? Explanations.
A legend
No need to introduce Stan Lee, the world’s most famous comic book writer and editor. It is mainly thanks to; Marvel capitalizes today on its characters in the cinema, in SVOD, in video games, but also in everything related to derivative products. Indeed, Stan Lee, like designers such as Jack Kirby and Steve Ditko, imagined; several thousand characters who today fill the coffers of the House of Ideas(The Fantastic Four, Thor, Hulk, Spider-Man, Doctor Strange, Iron Man, the X-Men, etc.).
Since his death in 2018, we know that everyone seems eager to recover his characters exclusively, which has not failed; to cause a stir. In particular 8 months ago, during this attempt to recover the copyrights of Spider-Man or Doctor Strange by the heirs of Stan Lee and other screenwriters, but counter-attacked; by the house of Marvel.
The financial windfall represented by the fictional children of Stan Lee is staggering. But that of the man himself can be too. A true icon, the screenwriter made several appearances in MCU films during his lifetime:Spider-Man 3, Iron-Man 2, Thor: Ragnarok for example, until this final caméo under cover of farewell in Avengers Endgame, by the Russo brothers.
Stan Lee, the come back
3 years after his last appearance therefore, Stan Lee is going to return to Marvel productions, a bit like at the time. posthumous title. How?
POW! Entertainment, company; specialized in the production of content derived from the universe of comics created by by Stan Lee & to; for both television and film, and who manages the portfolio of signed; assets on a daily basis (along with Stan Lee’s other company, Genius Brand International), with Disney an agreement to cede to the company (and thus Marvel) the rights to the Stan Lee name, as well as his “physical appearance”. accurate
So Disney and Marvel Studios matter use this agreement, which will span over twenty years of “image rights”, to create synthetic copies of the former Marvel publisher. We are talking about appearances in future feature films and television productions, as well as in the parks. Disney themeand various “experiences” and derived products (video games and virtual reality are also mentioned). Here is the press release official statement from Andy Heyward, President and CEO of Genius Brand International.
This assures us that Stan, through digital imaging technology, the images of ‘archives of other forms of use, will continue to live in the places that matter most: Marvel Studios movies and Disney theme parks.”
Be careful though, as reported by the Hollywood Reporter, this agreement does not necessarily provide for the use of technology for Stan Lee Cameo Returns.It is only the use of pictures, footage or audio recordings.
With a little hindsight, if some will consider this agreement somewhat “morbid”, abusive or even downright glaucous, for Marvel and Disney, beyond from the creation of a mascot to; very long term, it could be a very profitable way to keep the spirit of the iconic screenwriter alive.