By Rodolfo León
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07/1/2021 7:56 pm
Lately it seems like influencers They are involved in all kinds of controversies, and society is becoming more and more demanding with the type of products or services that these public figures promote. To offer greater transparency in these cases, Norway has imposed a new law directed to this type of personages.
Legislation by the Norwegian Ministry of Children and Equality is seeking that any photograph used to advertise a product or service cannot be digitally modified. This includes retouching, filters, or other tools that can be used to alter the photo and give it a better image.
Basically any influencer or agency that publishes a promotional image, whether on social networks or print media, will have a label to clarify that it is a modified photograph. Of course, as long as it has been modified.
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The purpose of this new law is precisely to avoid misleading advertising, and to demonstrate the products as they are in the eyes of the consumer. Surely it has happened to you that the product you see on the internet does not always turn out to be like that when it comes to your hands, and this law wants to end all that.
Via: Life and Style
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Rodolfo Leon
Editor at atomix.vg Gamer, movie buff and pop culture lover.
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