A study revealed by Fenalco indicates that Colombians, for the most part, go to these platforms to eat more than to make other purchases
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A study revealed by Fenalco indicates that Colombians, for the most part, go to these platforms to eat more than to make other purchases. REUTERS/Luis Jaime Acosta
The National Federation of Colombian Merchants, Fenalco, published a study that establishes the activities carried out by Colombians in shopping centers. The analysis revealed thatThere are fewer and fewer people who go to the big platforms just to “shop”.
It should be remembered that the behavior of Colombians in shopping centers was not studied by Fenalco since 2017, when the “Miranda family” or those who go only to look but without buying, were many more.
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The survey carried out by the Federation established that citizens < b>who go to shopping malls just to walk and window shop represent 10%, a percentage that dropped considerably from 2017 when nine more points were recorded.
The main motivation for going to a shopping center also changed. While in 2017, 21% visited these establishments primarily to buy clothes, now 19% of visitors prioritize eating.
Although it could be said that going to the movies is one of the preferred plans for many people, this activity also decreased according to Fenalco’s analysis. In 2017, 15% of the people consulted stated that the reason for going to a shopping center was to watch movies. For this year, that percentage increased by 7%.
Other figures that decreased are related to banking procedures and making markets. The first mentioned activity went from 15 to 6%, while the second was at 8% in 2017 and now got 6%.
A new category that appeared in the map is “go for a coffee”. In 2017 this option was not on stage; however, in the last study he obtained a significant percentage. Of those surveyed, 11% said they went to shopping centers to have a coffee.
What Colombians take into account regarding the characteristics of large platforms
The attributes that citizens take into account regarding shopping centers have changed in recent years. According to Fenalco, before 2017 the main thing for citizens was security.
Currently, what matters most to Colombians when going to one of these establishments is the availability of parking spaces, followed by the cleanliness and hygiene of the spaces, which was taken into account in second place since 2017.
Likewise, the study revealed that before the buyers took into account the distance between their place of residence and the shopping center, giving priority to being close to each other. Now, it is more important for citizens that there are stores with everything they are looking for.
For his part, the Director of Economic Affairs of Fenalco, Rafael España, highlighted the transformation that shopping centers have undergone through the implementation of new spaces.
“Five years ago it was unthinkable to talk about other uses in commercial areas. There are now once-in-a-lifetime salons, notaries, clinics, dental offices, hotels next door, bowling alleys, EPS, education institutes, places for entrepreneurs, coworking, gyms, sports stores, cafes, art galleries, little chapels, tablecloth restaurants. In a reinvented shopping center, a client can arrive for breakfast, coworking in another space, then go to lunch, continue coworking, go to the gym, take a shower and end the day with a bit of recreation, all in the same place,” he said. Spain.