Lionel Messi made his debut on Twitch and did so with astronomical numbers: just a few minutes with Ibai Llanos were enough to add 300 thousand viewers. The Amazon platform that was born to transmit video games is consolidated as a key player this year, to the point that, for many, he does not compete with TV: he has already killed her.
Ten years after its launch, more and more people – especially young people – take the floor on Twitch and create content that is followed by millionaire audiences who, in addition to watching, can interact with it. host. But what specifically is Twitch?