The Business option of the app offers many benefits, such as automated messages, addresses and locations, hours of operation and customer service, and more
How WhatsApp helps companies and startups to have remarkable growth. (Photo: Juan Carlos Mejía)
The importance of messaging applications and social networks in all personal and professional fields today is an indisputable fact. Among the developments available on the market, without a doubt, WhatsApp stands out as the applicationwith the greatest potential, locator and widely used worldwide.
This instant messaging application, launched in 2009 and acquired by Facebook (now Meta) in 2014, is the most used in the world, with Telegram or Facebook Messenger as its closest competitors; its current users are about 2 billion people, of which almost 500 million people use it daily for personal, professional and commercial purposes. As a digital platform, WhatsApp is ranked only above the web giants, Facebook and YouTube.
That is why many companies and ventures choose for offering their products or services through WhatsApp, because within its advantages, the platform offers these services:
– Automated messaging tool to quickly respond to customers 24 hours a day, 7 days a week where business profiles can be created with important information such as: address, email, company website, business hours, etc.
– Lots of statistics and analytics, showing the number of messages that were successfully sent, sent and read.
– Automate the processes of attracting attention, response and authorization of order transactions, generation of extractions and data updates, among others.
– API (Application Programming Interface) to connect WhatsApp with other processes and internal platforms of the company.
WhatsApp. (photo: Cinco Días)
WhatsApp is positioned as a very useful tool for companies
The vast majority of companies and businesses opt for the WhatsApp Business option, which It is designed by Meta, with the aim of being a very useful tool for small and medium-sized companies, helping to establish effective connections with customers in a specialized and personalized way. The app has evolved from a tool for personal and family communication to a powerful platform for efficient and omnidirectional commercial interaction.
In this development very specific profiles can be created for companies: name, profile, description, category, contact telephone number , category of related products (offers and information), services, automated messages, addresses and locations, hours of service and customer service, organization and segmentation, brand pages, branding, and more.
WhatsApp Business. (photo: Bet Communication)
These technical benefits allow improving internal and external communication, providing better customer service with quick responses, categorizing customers and determining the level of attention or urgency needed (WhatsApp Business API).
The internal communication of organizations can find a great ally in WhatsApp Business. Among the most relevant tasks offered by the development, it allows the creation of various work groups with the capacity to host up to 256 synchronous users, make video calls or exchange information.
The information and documents work in a simple way, limiting the action to the participants, erasing the message and projecting everything in a very professional visual environment.
Example of a company in which WhatsApp has been key to its growth
Juju, the largest virtual bond catalog in Colombia, doubled its sales in the first quarter of 2022, supported by the excellent results from its new loyalty and incentive solutions through the launch of WhatsApp in 2021.
After losing 60% of customers during the most critical moment of the pandemic, this company joined the digital transformation and joined new solutions that work through WhatsApp:< /b>
– Instant Rewards: solution aimed at mass consumption brands that seek to activate their sales through promotions in which their customers refer your invoice.
– Express Vouchers: a new way to receive and consume virtual vouchers.
During the economic reactivation, this instant messaging platform has achieved that 74% of its users in Colombia carry out successful transactions in more than 30 categories (April 2021, MinTIC).
According to a survey carried out in 18 countries of Latin America by the Latinobarómetro Corporation, it was identified that 64% of the population of the continent uses WhatsApp, with Colombia being among the 6 countries with greater participation.