From taxi to millionaires without leaving home: “People believed that we sold on Amazon to earn extra”

Joel Cuscó and Joan Bartra, partners and co-founders of the Banbaloo company.

In 2018, two partners and taxi drivers from Terrassa (Barcelona) felt that they should change their business. Joan Bartra, 45, and Joel Cuscó, 42, had started together in the real estate world and the 2008 crisis sank them down. Then they switched to the taxi, which was a good deal until boredom and the arrival of Uber made them accelerate their search for alternatives. “The arrival of Uber makes you be more attentive, and also with 40 years you did not want to be until 65 in the taxi,” says Bartra.

At Amazon they investigated for months which products worked well in the US and were not in Europe. They opted for a foam barrier for beds for children from two years old and created a brand called Banbaloo. They contacted a Chinese supplier, adapted the product, created a website, and in January 2019 they landed on Amazon. Now, two and a half years later, they have sold their creation “for more than one million euros” to Wait, a new Spanish company that buys sellers on Amazon to make them up and take them to another level. Yaba does not want to reveal the exact figure of the agreement.