HS Visio | Johannes Suikkanen advises giants such as Intel and Peps. Now, he explains how middle-class consumption changes aft

Star consultant Johannes Suikkanen explains to large American companies what people do. Now he tells how the middle class consumes after the corona.

In summer Johannes Suikkanen’s working day begins in the afternoon and ends at midnight.

The workstation is at the cottage in Savo. At the other end of the line, a large American company, such as Intel, Procter & Gamble or Pepsi, is waiting.

In the past, he has figured out how vegetarianism and masculinity fit together, what cameras will be used for in the future, or how medical cannabis would take off in Canada.