CONSUMPTION Atacadão is a hit in Brazil with its products stacked on pallets and packaged in large quantities
Carrefour wants to open Atacadão stores from 2023. Illustration. — V. Wartner/20 Minutes
Carrefour will launch a new discount food brand in France during 2023. to bet on the Atacadão stores which have won over millions of consumers in Brazil with already; 258 hypermarkets open in this country.
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Products stacked on pallets
According to information from the specialist magazine LSA, Carrefour would have chosen the department of Seine-Saint-Denis to set up its first Atacadão point of sale. It should be a transfer. In other words, a hypermarket of the French group will be transformed; to respond to the concept of the Brazilian brand: “cash and carry”.
In these warehouse stores, the products are stacked on racks. pallets and packaged in large quantities. This is what makes it possible to offer attractive prices, both to professionals and to individuals. Especially since the number of references is limited and the major brands are very rare. On BFMTV, Alexandre Bompard, CEO of the Carrefour group, spoke about a first opening in September 2023.