K.-O. technique “It’s really difficult for me to have to rely on an outside entity”, reacted the star on his Instagram page
Regarding Taylor Swift’s tour, Ticketmaster explained that it sold 2 million tickets on Tuesday during presales, a record for an artist in one day. — Evan Agostini/AP/SIPA
Taylor Swift is on a roll and is blowing up the Ticketmaster machine. The American pop star tackled Friday the platform after the failures around the ticket office of his next tour. It has thus reinforced the pressure on this American giant in the sector, often accused of monopoly.
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Many of the singer’s fans have been complaining in recent days on social media about endless waits, bugs, and skyrocketing prices during early sales of the « Eras” ( “Époques”), which starts on March 18.
Thursday, Ticketmaster even canceled the public sale which was due to start on Friday, “due to particularly high demand (…) and an insufficient stock of remaining tickets”.
< h2>””It’s excruciating for me to see errors happen without being able to do anything”
“It’s really hard for me to have to rely on myself. an entity outside,” Taylor Swift reacted on her Instagram page on Friday, highlighting years of special relationships and loyalty. with his fans. “And it”s excruciating for me to see mistakes happen without being able to do anything,” she added.
Without directly naming Ticketmaster, the 32-year-old star adds that she has no intention of “making excuses for her. anyone” “We asked them, “ several times if they could handle this type of request and we were assured they could,” she adds.
“It’s really great that 2.4 million people were able to get tickets, but “it really pisses me off that many of them feel like they’ve had a nightmare for having them,” she continued, promising to do everything possible to improve the situation.
Investigation launched
This cacophony revived criticism of the dominant position of this giant in the ticket sales sector, which merged; in 2010 with entertainment giant Live Nation. Anti-monopoly and consumer protection associations have recently called for to investigate the group, claiming their position of power allows them “to drive up prices, impose unnecessary and costly fees and exploit artists, independent venues and fans” ;”.
Rock legend Bruce Springsteen’s concert prices, some of which were as high as $100,000. thousands of dollars, had already provoked an outcry at the beginning of the year. On Friday, the New York Times reported, citing unnamed sources familiar with the matter, that the Department of Justice had opened an antitrust investigation into Live Nation Entertainment, a result of the merger between Ticketmaster and Live Nation.
A sales record for the artist
Regarding Taylor Swift’s tour, Ticketmaster explained; selling 2 million tickets in presales on Tuesday, a record for a single artist.
Taylor Swift, one of America’s most popular singers, is back on tour ;e after four years of waiting for his fans. With her tenth album, “Midnights” the history of American music by placing ten songs from the opus at the top of the Billboard Hot 100 charts, a first.
Despite verification of fan accounts and a system of codes for purchasing tickets in advance, Ticketmaster complained of “a dizzying number of attacks by bots” my automations. The company says it received 3.5 billion queries.