The current investments that the Volkswagen Group is making in the electric car segment may not be enough to meet the growing demand for this type of vehicle. A study by CAM, the Center of Automotive Management, reveals: the German carmaker may not be able to cope with market needs, so much so that its profits per vehicle could be reduced by a full quarter due to continuous investments in the development of internal combustion engines.
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In fact, Volkswagen is just one of many car companies that will be faced with this scenario. All major manufacturers will have a hard time meeting the rapidly growing demand for electric vehicles expected in the near future, and the cause is always the same: investments in the development of internal combustion models, even if they have significantly decreased in the last decade, they are still considered too high e with no prospect of earnings. For the large traditional car manufacturers, one more difficulty arises: being able to maintain their market share despite the sudden change in the range towards electrification, will not be easy considering the fierce rivalry to say the least of the youngest electric brands, Tesla above all. The scenario depicted by the study is clear: by 2030, the market share of electric vehicles could reach between 50 and 90% in Europe, 40-80% in China and 40-75% in the United States.
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The CAM also highlights how, in the worst-case scenario, the Volkswagen Group could lose up to 2.7 million electric vehicles in terms of sales in the three main markets. “The upcoming and increasingly stringent emissions regulations will put an end to the sale of new internal combustion models, forcing car manufacturers to withdraw them from the market before reaping a full economic return. – explains the CAM – This, combined with the high production costs associated with battery-powered vehicles and the need for competitive pricing, will result in a decrease in profit per vehicle that could amount up to 25%“.